FRANCHISING 101
Sales Support Videos
for Franchising Your Business
Franchise development is the process of finding and recruiting new franchisees to join your brand. It’s a critical part of growing your business and expanding your reach. One of the most effective ways to support franchise development is through the use of sales support videos.
Back in the good old days, a franchise development process was mostly just a serious
of phone calls. Today, that process looks much different. We keep our franchise candidates far more engaged by building a sales process that delivers consistent content between steps. The most effective way to deliver that content is via video.
Sales support videos are a type of marketing video that is designed to educate and persuade potential franchisees about your business. They can cover a wide range of topics, such as:
The history and mission of your company
The benefits of franchising with your brand
The franchisee application process
The training and support you offer to franchisees
The financial projections for franchisees
The importance of sales support videos
Sales support videos can be a valuable tool for franchisors in a number of ways. Here are just a few of the benefits:
They can help you to generate leads.
When potential franchisees watch a sales support video, they get a better understanding of your business and what it has to offer. This can lead them to contact you for more information or to apply for a franchise.
They can help you to qualify leads.
A well-made sales support video can help you to identify potential franchisees who are a good fit for your brand. This can save you time and money by preventing you from wasting resources on unqualified leads.
They can help you to close deals.
Sales support videos can help to build trust and credibility with potential franchisees. This can make them more likely to sign a franchise agreement.
They can help you to support franchisees.
Sales support videos can be used to train and educate franchisees on a variety of topics. This can help them to be successful in their businesses.
If you are serious about growing your franchise business, then you should consider using sales support videos. They are a powerful tool that can help you to generate leads, qualify leads, close deals, and support franchisees.
Need Help With Creating Your Sales Support Videos?
Sparrow can help
If you’re interested in learning more about writing, producing and optimizing sales support videos for your franchise business, please contact us today. We would be happy to discuss your specific needs and help you find the right solution for you.
Let’s Talk
While we can be your all-in-one stop for everything you need to franchise, we can also help out case by case with one specific part of the process – such as videos. Contact us today for a FREE consultation.
The basics of how to franchise
FRANCHISING 101
This is the first stage of the process and an important one. You are learning the basics and making sure your business is even franchisable.
Here are five of the most frequently asked questions with the answers you need to know. We offer a free consultation and no question is off the table.
What is a Franchise?
At its most basic level, franchising is simply a specific form of distribution for goods and services. But that’s a pretty generic and wholly unhelpful definition. So let's dig a little deeper...
Why should you Franchise?
With other expansion options available, how do you know if franchising is the right way to expand your business?
Alternatives to Franchising
There are other options to expanding your business other than franchising.
Is my business Franchisable?
You have a successful business and you’ve decided you want to franchise it. How do you know if your business would make a good franchise system?
How to Franchise a business
A good franchisor should train, guide and support a franchisee in every aspect of their business. That means a good franchisor’s training and support infrastructure will never stop expanding and evolving. But, when you start, here are the 6 foundational pillars you’ll need to legitimately consider yourself ready to franchise.
