How To Franchise A Business

Franchising basics at Sparrow Franchising

For many business owners, franchising can be one of the best ways to grow and expand their business. However, it is important to remember that franchising is a complex process that requires careful planning and execution. 

Let’s take a quick look at the basics of what is needed to franchise. This list is by no means definitive, as there are multiple branches off of the basic requirements that are necessary to be successful. You can see our complete list of services we recommend after decades of experience here. However for brevity’s sake, we have boiled it down to the minimum foundation of what every owner would need.

Here are the 6 foundational pillars you’ll need to legitimately consider yourself ready to franchise.

A Federal Trademark

You and your franchisees, together, are going to build your franchise’s name into a well known brand. To do that, you need to trademark that name in order to protect the brand equity your building.


Franchise Disclosure Documents

The franchising industry is regulated by the Federal Trade Commission (FTC). The FTC requires that all franchises disclose their franchise opportunity by using templated legal documents. These documents are called Franchise Disclosure Documents or FDD’s for short.


Operations Manuals

To be a franchise, all processes and procedures need to be memorialized in an Operations manual. Usually, these manuals are hundreds of pages long and include everything from finding a location to hiring and marketing and everything in between.


Initial Training

When a new franchisee comes aboard, you need to train them. These days, initial training can be live or virtual, depending on your business. But, there does need to be a formalized training program complete with syllabus and supporting educational materials.


Franchise Opportunity Marketing and Lead Generation Program

In any business endeavor, you can build whatever operational infrastructure you want. But if you don’t know how to get folks interested in buying it, it’s all for nothing. The same is true with your franchise. Manuals and training are imperative. But, if you don’t have the marketing strategies and processes in place to promote your new franchise opportunity, you’ll never have a real franchise network.


Franchise Sales

Once franchise seekers are responding to your marketing and inquiring into your opportunity, you’ll need a comprehensive franchise sales process in place in order to educate those interested while, at the same time, ascertaining their fit for your business.


21-page guide to franchising your business

Our free guide to franchising your business.

Our free 21-page ebook will guide you through all the recommended and required steps you need to franchise your business. We simply ask for your name and email to send you the link immediately. We promise no spam or annoying emails, just the plan to expand your business.

Sparrow provides all 6 pillars in 6 months

Sparrow 6 Franchising

At Sparrow Franchising, we do all six of these pillars. That’s not the case with other franchise consultants or experts. Sparrow dedicates a team that provides everything you need to not only be franchise ready, but to actually sell and open your franchises with new owners. Having this done as one complete service doesn’t just save you time and effort bouncing from one company to the next to get franchised, it is the reason we are the most affordable way for you to franchise.

Sparrow is how to franchise a business

Let’s talk. We will glide you through the entire process, from wherever you are right now, all the way to your first (of hopefully many) ribbon cuttings.
Contact us today for a FREE consultation.

The basics of how to franchise

Sparrow Franchising gold icon


This is the first stage of the process and an important one. You are learning the basics and making sure your business is even franchisable.

Here are five of the most frequently asked questions with the answers you need to know. We offer a free consultation and no question is off the table.

What is a Franchise?

At its most basic level, franchising is simply a specific form of distribution for goods and services.  But that’s a pretty generic and wholly unhelpful definition. So let's dig a little deeper...

Find out a lot more here >

Why should you Franchise?

With other expansion options available, how do you know if franchising is the right way to expand your business?

Find out a lot more here >

Alternatives to Franchising

There are other options to expanding your business other than franchising.

Find out about them all here >

Is my business Franchisable?

You have a successful business and you’ve decided you want to franchise it. How do you know if your business would make a good franchise system?

Find out here >

How to Franchise a business

A good franchisor should train, guide and support a franchisee in every aspect of their business. That means a good franchisor’s training and support infrastructure will never stop expanding and evolving. But, when you start, here are the 6 foundational pillars you’ll need to legitimately consider yourself ready to franchise.

Learn the 6 foundational pillars to franchising >

“Many of life’s failures are people who did not realize how close they were to success when they gave up.”

Thomas A. Edison

Some other helpful resources

Here’s a few very helpful links that help you understand the path and process of how to franchise a business.

Federal Trade Commission logo link from Sparrow Franchising

This Guide is provided by The Federal Trade Commission, the nation’s consumer protection agency, to help you decide if buying a franchise is right for you. It also explains how to use the disclosure document that franchisors must provide. This is just one of the many documents Sparrow delivers for our clients.

Small Business Administration logo link from Sparrow Franchising

The SBA Franchise Directory contains all franchise and other brands eligible for SBA financial assistance. The Directory will only include business models that are reviewed and found eligible under SBA’s affiliation rules and other eligibility criteria. Another big step in the process that Sparrow delivers for our clients.

Score logo link from Sparrow Franchising

SCORE’s business mentors and tools can help you start, grow, or transition your business to a franchise. While they don’t actually do what we do and can’t actually franchise your business, they can be a great resource for making sure you, and we, do it right. SCORE is available to you no matter where you are in your business lifecycle.

Learn How To Franchise Your Business.

This free, 21-page ebook will guide your through all the recommended and required steps. Think of it as your personal flight plan for franchising your business.

We promise never to pass on your information.

You are one click away towards franchising your business today!

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