Sparrow Franchising 101


Franchise Website

for Selling Your Franchise

The Basics of Franchising 101 - Sparrow

Let’s start with an important distinction. Every franchise should have a website for the business. Most likely, if you are thinking about franchising your business, you already have one. So in this instance, we are talking about a website, or section of your existing site, dedicated solely to selling your franchise opportunities.

For many reasons, your company website is the ideal place to host a new section for franchise sales. We will work with your webmaster to develop it the right way. However, there are other franchise listing websites that are strong opportunities to leverage as well.

The importance of a dedicated franchise website


A dedicated franchise sales website is a website, or section of your current business website, that is specifically designed to attract and inform potential franchisees. It should be a somewhat separate section from your main business website, and it should focus on the benefits of franchising with your brand.

There are many reasons why a dedicated franchise website is important. Here are just a few:

It creates a professional image.

A dedicated franchise website shows potential franchisees that you are serious about franchising and that you have a well-thought-out plan.

It provides a central location for information.

All of the information that potential franchisees need should be available on your franchise website, such as the franchise opportunity overview, the application process, the training and support you offer, and the financial projections.

It makes it easy to track leads.

A dedicated franchise website can be integrated with a lead generation system, so you can track which pages potential franchisees visit and which forms they fill out. This information can be used to improve your marketing efforts and convert more leads into franchisees.

It helps you to build trust.

Potential franchisees are more likely to trust a company that has a dedicated franchise website. This is because it shows that the company is transparent and that they are willing to share information about their franchise opportunity.

Don’t forget the importance of the content you put on your franchise website.

In addition to having a dedicated franchise website, it is also important to have compelling website content. This content should be informative and persuasive, and it should highlight the benefits of franchising with your brand. By providing compelling website content, you can give potential franchisees the information they need to make an informed decision about franchising with your brand.

If you are serious about franchising your business, then you should invest in a dedicated franchise website. It is a valuable tool that can help you to attract, inform, and convert potential franchisees.

Need Help With A Dedicated Website To Sell Your Franchise?

Sparrow are experts in website development


If you’re interested in learning more about this effective tool for your franchise business, please contact us today. We would be happy to discuss your specific needs and help you find the right solution for you.

Let’s Talk

While we can be your all-in-one stop for everything you need to franchise, we can also help out case by case with one specific part of the process – such as the website. Contact us today for a FREE consultation.

The basics of how to franchise

Sparrow Franchising gold icon


This is the first stage of the process and an important one. You are learning the basics and making sure your business is even franchisable.

Here are five of the most frequently asked questions with the answers you need to know. We offer a free consultation and no question is off the table.

What is a Franchise?

At its most basic level, franchising is simply a specific form of distribution for goods and services.  But that’s a pretty generic and wholly unhelpful definition. So let's dig a little deeper...

Find out a lot more here >

Why should you Franchise?

With other expansion options available, how do you know if franchising is the right way to expand your business?

Find out a lot more here >

Alternatives to Franchising

There are other options to expanding your business other than franchising.

Find out about them all here >

Is my business Franchisable?

You have a successful business and you’ve decided you want to franchise it. How do you know if your business would make a good franchise system?

Find out here >

How to Franchise a business

A good franchisor should train, guide and support a franchisee in every aspect of their business. That means a good franchisor’s training and support infrastructure will never stop expanding and evolving. But, when you start, here are the 6 foundational pillars you’ll need to legitimately consider yourself ready to franchise.

Learn the 6 foundational pillars to franchising >

Learn How To Franchise Your Business.

This free, 21-page ebook will guide your through all the recommended and required steps. Think of it as your personal flight plan for franchising your business.

We promise never to pass on your information.

You are one click away towards franchising your business today!

Success! Check your email. Your free ebook is waiting for you there!